Millions of people globally are now using Instagram. This app has made it quite easier to take pictures and share them with friends, and many other people. Brands can use Instagram in a more efficient way for marketing. Instagram can serve as a great promotional tool to promote your business online.
Here are 5 Simple Ways to Improve Your Brand’s Instagram Feed.
1: Tell the story using photos and videos
If you are into Instagram for marketing purposes, then you ought to understand that random images do not work.
You need to post photos of your service or product regularly, but in different settings and not as the main subject. One of the best ways of increasing your brand awareness and boost sales of your products is posting your clients pictures. They say that a picture is worth a thousand words and Instagram is all about pictures.
Quick tip: If you don’t have a steady stream of quality photos, don’t opt-in for generic stock photos. You should use instead authentic royalty-free photos. The critical thing is having the pictures highlight the main features and functions of the goods or services you are promoting. The images should appeal vast audience on Instagram.
Media files such as videos and pictures stand higher chances of going viral as people share them. They are also more memorable than text files. You should use content that portrays your brand story and values. So, videos and images are essential if you want to improve your brand’s Instagram feed.
To improve your brand’s visibility, you need to use and share high-quality videos and photos in your feeds. Where necessary, look for professional assistance or advice from a photographer.
2: Connect with our followers
Having and maintaining good contact with your customers is vital, particularly for developing business with a small market share. Show your followers that you are concerned about their feedback. You can achieve this by replying to their comments and questions. This will improve your credibility and user-generated content as well as promote the visibility of your products/services and business.
3: Use # hashtags
Hashtags are relevant in Instagram marketing. Instagram users interact using hashtags, so you need to use them. Hashtags allow users to make your contents searchable and are essential if you want to increase your followers. Using hashtags can help your contents create a viral effect which is beneficial to your business. Also, you can take advantage of trending hashtags especially if the hashtags are related to your product.
Bonus point: Use branded hashtag
Make sure to include your business name in your hashtags. Use unique hashtags for a promotional campaign you run. Not only that this promotes your brand’s campaign, but it also provides a unique hashtag for your clients to connect and share with other participants.
4: Be active
Ensure to post at least once every day to keep things up to date and ensure that your followers are updated with the current happenings. You can try posting at different times of the day to see which time your posts do best.
Consistency is crucial in Instagram marketing. Develop a theme that is prominent in your posts and be consistent in your postings. Let your Instagram followers know exactly what to expect from your postings.
5: Link your Instagram and Facebook accounts everywhere!
Connect your Facebook and Instagram accounts to improve your marketing power. There is an option for you have an Instagram tab on your Facebook page. This makes it easier to share your Instagram posts to your Facebook followers if you have a fan page.
You can network with customers and the whole world via Instagram. Instagram can be used for marketing purposes. Instagram marketing can increase sales, improve your brand’s visibility, and consequently revenues
Using authentic royalty-free stock photos humanizes your brand and allows customers to make a connection to it. The Chi Stock images also make the brand seem credible and reputable, encouraging customers to place trust in the brand.