The holiday season is fast approaching — it’s almost time to start getting ready for Christmas. Apart from spending time with friends and family, you still have to worry about your business as the holiday season draws near.
You must start thinking about your marketing. Besides being the most special time of the year, Christmas is also the most profitable time of the year. The National Retail Federation estimates that holiday retail sales in November and December will reach up to $720 billion. One of the best ways you can boost your holiday sales is by making changes to how you’re marketing your business to customers and prospects alike.
For one, small businesses were limited to operating and marketing within a small radius of their geographical location, making it difficult to grow and effectively compete with larger enterprises. The internet has changed this, first slowly, but much more rapidly in the last decade; with e-commerce platforms, email marketing, and mobile apps becoming more accessible to small businesses.
It is crucial for small businesses to embrace these changes, and to take advantage of the benefits they bring throughout the year, but especially over the Christmas period. Businesses began taking advantage of the commercial aspects of Christmas in the late 19th Century, first marketing their Christmas wares through their storefronts, then in print, radio and television ads.
Today, marketing opportunities have grown to include online advertising, e-commerce stores, and much more recently, mobile apps. Which isn’t to suggest you should be using all these marketing avenues, but rather those that are most frequently used by your specific audience in addition to considering online and mobile.
Add Christmas Flair to Your Branding
All businesses should update all branding with a bit of festive flair. You should adjust your logo and social media profile pictures to include elements associated with Christmas and use it throughout the season, both online and in any printed media.
Also, you can add Christmas stock photos of Chicago to your social media header images, either as a single Christmas-themed image for the duration of the festive season or regularly changed to reflect any promotional offers you have running.
Businesses can use this idea on their website, social media accounts, online stores, in-store, in email marketing campaigns, in online and print ads, in your mobile app, and in any holiday/Christmas cards you send out.
The Christmas is a great time to add new stock photos to your website to get people excited about the season and your special offers. You can find great free stock photos on sites like chi stock photos.
Do not forget to start planning your email marketing on time. Use festive emojis or creative subject lines in the subject line to increase open rates. Personalize and customize your emails so your recipient feels special this holiday season.
The holidays are an essential time of year to everyone. There is a good chance that people who shop with you over the Christmas holiday will stick around if you offer them a quality service or product that they can feel good about.