OPTIMISING SOCIAL MEDIA FOR ENGAGEMENT
In the age of social networks and brands and businesses depending on the social atmosphere for survival, it is imperative to leverage on the power of social media to increase engagement and generate brand awareness as it has become an integral part of digital communication. Social media has become a huge influence on marketing globally, and top brands are proving time and again that targeting their audience on social media is vital in remaining relevant.
The number of internet users worldwide as at 2018 is 4.02 billion while social media users are 3.20 billion, a thin margin between internet users and social media users show that almost every person with an internet connection or access is an active social media user. Therefore, the power of social media in reaching to a large audience should not be overlooked. Getting it right on social media takes more than a conscious effort.
The key to maintaining a good relationship and good conversion rate for every brand is interactive content.
The following are tips on generating interactive contents and getting the best out of social media:
- POWER OF VISUALS
According to statistics on HubSpot, visual content is 40 times more likely to get shared on social media than other types of content. Using colorful and attractive pictures gives your audience something to relate to. Websites and apps built entirely on sharing images such as Instagram and Snapchat are currently enjoying the spotlight and have become powerful tools for marketers and influencers.
- DO THE RIGHT THING AT THE RIGHT TIME…
What will be the use of generating authentic and captivating content if their target audience only swipe through them? Finding the best time to share content your content could make the difference in engaging your audience. The best time to post on Facebook for instance is at 3:00 pm on Wednesday. Other optimal times are 12:00 to 1:00 pm on Saturdays and Sundays and 1:00-4:00 pm on Thursdays and Fridays. (Source: Hubspot.com). Using tools like Timely or Buffer could also give an insight on optimal time to share contents on different social media platforms and help to schedule your post.
- EMBRACE VIDEOS
YouTube currently has a wider reach than cable TV in the US. As at 2018, there are over 1.8 billion logged-in YouTube monthly active users visiting the site at least once a month. Video marketing is currently dictating the pace for businesses in the predictable future. Harnessing the power of videos helps to create brand presence and provides an opportunity for audience to relate with businesses.
- KEEP IT BRIEF
With people accessing their social media on mobile, having to read lengthy posts has become a hassle. Coupled with the fact that most social media users are quite busy. It is ideal to think critically about what to communicate to your target audience and to make it as short as possible. This way, users find it easy to engage with your brand.
- ASK QUESTIONS?
One overlooked way to engage with your audience is to ask creative questions. Seeking the opinion of your audience personalizes communication with them and stirs their interest. Leveraging on this will keep your audience coming back to check on you, making it easier to have them take action.